The numbers speak for themselves: many Germans shopped online in the 1st half of 2019 to cover their daily need for consumer goods. With a growth rate of 11.3 percent compared to the previous year, e-commerce is growing fast – with an upward tendency!

According to a

survey by the Bundesverbands E-Commerce und Versandhandel Deutschland e. V. ( ), German online business experienced immense growth rates with 17,363 million euros alone in the 1st quarter. Alone when compared to the 1st half of 2018 and the same period in 2019, the online business increased its market share by 11.3 percent. And during the period from April to June 2019, German consumers spent 17,363 gross million euros for online shopping. What landed in many shopping carts particularly often when compared to the previous year were so-called goods needed for every day life, also known as fast moving consumer goods. This includes different consumer products, such as:

  • Food
  • Pet supplies
  • Drugstore items

This product group achieved a plus of 17.9 percent.

Forecast: 72 million euros sales in online business

Other winners in e-commerce include shops with a focus on furniture, lamps and decoration. Compared to 2019, there was a growth of 14.4 percent. The recreation merchandise group, which consists of DIY, flowers, toys, car/motorcycle and hobbies, experienced an increase of 11.6 percent. In particular DIY and flowers stood out with a plus of 14.0 percent.

According to BEVH estimations, the gross annual revenue in the e-commerce sector in 2019 will exceed the 70 billion euros mark. When including all interactive retail, this means online ticket sales, downloads and bookings, the sector will have a gross turnover of nearly 73.95 billion euros. That is a growth of 8.6 percent compared to the previous year.

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