The numbers speak for themselves: many Germans
shopped online in the 1st half of 2019 to cover their daily need for
consumer goods. With a growth rate of 11.3 percent compared to the previous year,
e-commerce is growing fast - with an upward tendency!

According to a

survey
by the Bundesverbands E-Commerce und Versandhandel Deutschland e. V. ( ),
German online business experienced immense growth rates with 17,363 million euros alone in the 1st quarter. Alone when
compared to the 1st half of 2018 and the same period in 2019, the online business
increased its market share by 11.3 percent. And during the period from April
to June 2019, German consumers spent 17,363 gross million euros for online
shopping. What landed in many shopping carts particularly
often when compared to the previous year were so-called goods needed for every day life,
also known as fast moving consumer goods. This includes different
consumer products, such as:

• Food
• Pet supplies
• Drugstore items

This product group achieved a plus
of 17.9 percent.

Forecast: 72 million euros sales in online business

Other winners in e-commerce include
shops with a focus on furniture, lamps and decoration. Compared to 2019,
there was a growth of 14.4 percent. The recreation merchandise group, which consists of
DIY, flowers, toys, car/motorcycle and hobbies, experienced
an increase of 11.6 percent. In particular DIY and flowers stood out
with a plus of 14.0 percent.

According to BEVH estimations, the gross annual revenue in the e-commerce sector in 2019 will exceed the 70 billion euros mark. When including all interactive retail, this means online ticket sales, downloads and bookings, the sector will have a gross turnover of nearly 73.95 billion euros. That is a growth of 8.6 percent compared to the previous year.

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